Precise. Custom-fit. Impossible to ignore.
Are you struggling to articulate the value of your brand or product? Do you have an idea that will change the conversation in your industry but no time to put it into words? Do you simply not have the resources in-house to build and execute a brilliant content strategy?
With 10+ years experience in content marketing and copywriting for B2B companies and thought leaders, Ian Denning specializes in building content marketing strategies and deliverables that drive action, defining brand voice, and crafting executive thought leadership.
Ready to supercharge your storytelling?
B2B content marketing services
Denning Marketing is your partner for expressing your value powerfully, generating leads and conversions, and making you the most beloved brand in your space.
B2B content can’t afford to be boring. Craft a great content marketing strategy designed to build brand awareness and reputation, inform and delight your audiences, and drive leads.
Content marketing strategy (including objectives, editorial calendar, SEO and keyword strategy)
Longform content creation (white papers, research reports, trend pieces)
Conversion copywriting
Creative campaigns
Case studies and award entries
AI-enabled content consultation
Content marketing
Start building brand equity. Articulate the “why” and “how” behind your brand so you can act with purpose, differentiate your offering, and build a unique brand voice audiences can’t resist.
Mission, vision, and values development
Positioning and messaging
Brand voice development and guidelines
Brand identity development
Power up your executive platform. Leverage your unique point of view to expand your personal network and reputation, cultivate strategic partnerships, and drive business for your brand.
Content development (including blogs, op-eds, sponsored content, webinars)
Executive social strategy
Presentation and keynote development
Executive thought leadership
Get the perfect words to drive
traffic.
leads.
conversions.
brand love.
“Ian Denning is the person you can hand a project to and trust that it’ll come back in incredible shape. He thinks creatively, strategically, programmatically… and he gets things done.”
- Gene Albamonte, Creative Director @ Verizon
Working with Denning Marketing
Have you ever hired a content marketing consultant or freelance copywriter and received dull work that feels like it could fit any business?
Your brand deserves better.
Denning Marketing gets to know your business before a single word hits the page, so that each project we work on together is grounded in a deep understanding of…
Your audience
Their business needs and pain points
Your sales cycle
How you create and convert leads
Your product
The problem you solve for customers
Your brand
Its culture, attitude, and aspirations
Invest in content that actually moves the needle for your business, and tell your story with a consultant who takes the time to understand you.
Let’s work together
“Ian's an incredible writer, strategist, and creative, great with clients, cool under pressure, funny, and can/will teach your younger employees about important cultural artifacts from the 80s and 90s.”
- Max Branson, Director of Content & Strategic Growth @ Bold Orange
Get in Touch
Want to talk about a project?